app design
Discover loop — the app that turns wandering into wonder.
Designed for the curious, it connects you to culturally rich spots and events trusted by the community, whether you’re exploring a new city or rediscovering your own. When plans shift, moods change, or you simply feel like exploring, loop transforms detours into meaningful discoveries.
Look around, we’re looping you in.
A visual study of form, texture, color and tone — assembled to define an aesthetic direction that supports the product’s intent and positioning.
Challenge
Travel apps focus too much on rigid itineraries, overlooking dynamic, context-aware discovery.
Long lines, mood shifts, or unexpected detours — when plans change, travelers need an adaptive way to explore their surroundings in real time.
Solution
Loop is a context-aware, serendipitous discovery app that curates real-time local experiences.
The design prioritizes minimal cognitive load, delivering only essential information through immersive visuals and subtle cues.
Feel engaged.
Loop shows you what matters, letting the moments speak for themselves. Have a look around, and enjoy.
Research
Understanding user behavior – qualitative interviews
Decision fatigue
Too many options lead to choice paralysis
Hidden gems get lost
Paid content drowns out authentic recommendations
Spontaneity matters
Travelers want to explore without heavy planning
Opportunity
A light, visual-first experience that surfaces hyper-local spots at the right moment without overwhelming users.
Key Features
Real-Time Local Curation
Aggregates community insights, local media, live updates
Effortless Discovery
Image-driven interface encourages intuitive exploration
Spontaneous Navigation
"Take Me There" provides frictionless wayfinding
Community-Verified
TrustUser-contributed Loop posts enhance authenticity
Design + Testing
Low-Fidelity Wireframes
Sketched core interactions for quick validation
Usability Testing
Users navigated different flows; we observed pain points
Simplified Navigation
Streamlined interactions for quick decision-making
Optimized Visual Hierarchy
Prioritized images over dense text
A location-aware, image-first interface that invites intuitive, real-time exploration.
Posts are community-sourced, time-stamped, and lightly tagged — prioritizing visual context over dense information to support quick, serendipitous decision-making.
Categories are accessed through a horizontal scroll, while neighbourhoods can be switched seamlessly from the header.
Your location unlocks the latest posts from locals and travelers, within the radius you choose.
No clutter, no overload. The experience is intuitive, visual-first, prioritizing serendipity and flow.
Get directions to your spotwhile uncovering other local finds along the way.
Add to the loop. Capture the moment in real time or upload from your library. Share what matters, effortlessly.
Loop is a UX project that doesn’t shout — it guides.
Its strength lies not in what it adds, but in what it removes — offering just enough structure to support spontaneity, and just enough clarity to invite flow. Built around context, timing, and visual intuition, it reframes discovery as something ambient and lightweight.
The research and early design work were developed as part of the Master of UX Design at the University of Toronto, then extended and fully realized beyond the academic scope.