visual rebrand + communication strategy

The Social Good Co.

Redesign of the visual identity for a nonprofit focused on women’s leadership and sustainability. The original brand, built around soft floral elements, was reoriented toward a more grounded and mature visual language that better reflects the organization’s mission and audience.

This work established a strong foundation for future web development and helped sharpen the organization’s visual storytelling.

Before

Rebrand

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loop

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friends & family